This can be frustrating and even cause someone to abruptly stop reading the text, which is the last thing that any designer wants. When there isn’t enough leading between the lines of text, it is hard for your eyes to determine where the next line of text is, so you will frequently end up re-reading or skipping a line of text. When reading two paragraphs of text, one with hardly any leading, and one without, it is easy to see why leading is so important.Īs you can see in the image above, the negative space between each line (leading) makes the text much easier to read. If you know about typography, negative space between each line of text is called leading.
POSITIVE AND NEGATIVE SPACE IN TYPOGRAPHY FULL
Negative space isn’t just used for full composition it can enhance type as well. The image is meant to be a supporting element, not the main focus. The type gets much more attention, and the focus is more on the message instead of the imagery. The logo is placed in the bottom right corner, giving each element plenty of room. The woman’s photo fits the composition much better, and there is plenty of room between her portrait and the type on the right. The text has to compete with the image for attention, and the whole layout is seems more complicated than it actually is.īelow is an example with better use of negative space. It is difficult to focus on what is important, because the image takes up most of the visual presence. The example below uses an image of a woman and a title as the design, but there is very little negative space. When a design doesn’t have enough negative space, the design, even though it may be simple, will look crowded and complicated. Negative space has a huge impact on composition and how your work is received visually. This is a highly effective way to add appeal to your designs. They enjoy feeling like they are privy to inside information, so when they see a creative use of negative space within logo or design, it sticks out in their mind.
People, by nature, like to feel included and informed. A creative negative space design is more rewarding for the viewer they get a feeling of inclusion because they figured out a subtle hidden message or image. A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at your design.ĭesigns with negative space are usually very simple, but the viewer can tell that there is more to the piece. The key factor is that they don’t have to work too hard. When someone looks at a piece designed with well-composed negative space, the viewer can effortlessly evaluate and appreciate the design. Playing with negative space and leveraging it to your advantage is an excellent way to gain a lot of attention for a design piece. This is much easier that trying to process the entire design and all of its parts at once.
Instead, elements are broken down into sections, making them easier to process the information in discrete chunks.
Design elements don’t visually melt into a single large blob. Giving your subject and other objects plenty of negative space gives them much more definition. The majority of people don’t like it when designs are too crowded. In layman’s terms, it is the breathing room around the subject that determines how appealing it looks. Negative space is the empty or open space around an object that defines it. Have you ever looked at a design, realizing that you liked it or didn’t like it, but you weren’t sure why? What about it did you like? What didn’t you like? Could you put your finger on it? Most likely, the reason that you liked it or didn’t like it was because of the amount of negative space it has.
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